What Are Hobbies and Why Do We Have Them?
Per Wikipedia – “A hobby is a regular activity that is done for enjoyment, typically during one’s leisure time.” I’m going to expand on this hobby definition from Wikipedia a little bit – if you don’t mind?
To me, a hobby is any activity, fandom, skill, knowledge, or expertise in a particular subject that an individual has a particularly keen interest and enjoyment in.
Now think about EVERYTHING you like to do. What are your interests that you CAN’T live without?
Is it your love of cats and dogs?
Do you have a favorite musician?
Maybe you just can’t go anywhere without the newest shoe.
…These are ALL hobbies, believe it or not.
Now keep your interests in mind, for the time being, we will need them in a little bit!
Download your ULTIMATE list of 1000+ Hobbies Now!
Why Do We Have Hobbies?
You love your hobbies and unique interests, right? For many of us, our hobbies are some of the most enjoyable things we have in our lives.
Whether it’s being obsessed with watching a television show, a particular sport (watching or playing), enjoying a specific type of art, reading a certain genre or author, working on cars, cooking and baking fun food, or even playing a particular board or card game with family and friends; we all have unique interests and hobbies!
Hobbies make us human! Interests with certain topics helped spur our brains and make us the people we are today. Imagine how boring life would be if you did nothing but work, study, sleep and eat.
But our boredom is not the only reason why we have hobbies!
Below is a list of reasons of why we have hobbies – many of these per Positively Present:
- Hobbies foster “Eustress”!
- Eustress is a positive form of stress that is a focused energy you get when feeling excited focused on performing the task at hand.
- Eustress is a positive spin on stress. This occurs when you’re in busy and focused on a task that may be particularly positive! For example buying your first house, planning a wedding, or planning a vacation.
- Hobbies offer us a new challenge!
- Challenging our daily routines is always a good thing. Challenging ourselves is healthy as it gives us a goal to strive towards. It also stimulates our brain when we’re forced to learn new skills or information.
- Hobbies encourage new friendships!
- Even if your interest in something you accomplish solo – you’re opening yourself up to a variety of new relationships that may be created because someone else has your same passion. You can talk candidly, share ideas, or even give tips and advice to your like-minded friend.
- Hobbies offer a variety of health benefits!
- Whether it’s reducing stress, keeping you active, or a variety of other reasons, hobbies offer us a healthy outlet for the extra time you may have when you’re bored.
These interests also make us gravitate towards people who love our hobby too. With like-minded people or even those who may just be getting started, we can share our unique experiences with those who also enjoy in our hobbies.
Why is Your Hobby a Great Business Idea?
Millions of people start business EVERY year. Even more, people want to start their own business.
63% of people in their 20’s have aspirations to start their own business.
Yet, only 10% of the American population actually start a business.
Why are so many people hesitant to start their own business? Because they don’t know where to start!
Starting a business is hard and a lot of work. It can seem like an extremely daunting task, no matter how badly you might want to be your own boss.
First, you have to come up with a good business idea.
Reason #1: You’re (Probably) an Expert
Let me ask you a few a questions before I explain this a little more in-depth.
- First Question:
Have you ever read an article, book, magazine or something else and thought to yourself “Man, I know WAY more about this topic than this writer does.”?
If you answer “Yes” to this question, this shows you have a passion and knowledge about a hobby or topic that other people may not have.
This is also known as being an expert, and I guarantee every person reading this is an expert at SOMETHING. Anything.
- Second Question:
Have you ever written a post on Facebook or Twitter about a topic you were so passionate about, that it probably annoyed other people? Maybe they even unfriended you or told you to “shut up already” about that topic?
If I had to guess your answer, I would probably say you’ve done this. Me too. Happened way too much to me, actually (Sorry for all the political posts, Facebook friends!).
It’s because we’re passionate AND knowledgeable about the hobbies we love or interested in.
We can’t help it. It’s who we are. Our interests are what makes us unique after all!
It just so happens that these two ingredients (having passion and expertise about a topic) are vital to any successful business.
So you might be asking, “Well, what about you Chritt? What are you passionate about? Did you make your hobby into a business?”
To which I would respond with “That’s a great question!”.
After discovering the internet as a wee lad and connecting with like-minded people, I realized that I needed another way to express my interests to be beneficial to others. Why is this?
- I love to write.
- I enjoy helping people.
- I know a lot of stuff (sometimes pointless information but interesting none the less).
- Finally, I love the internet with all the knowledge, games, entertainment and music it can offer me.
With these realizations, the light turned on! I wanted to combine all 4 into something I would love to do! I decided to write and help others via the internet.
So I created this website.
This website is my hobby! I’m writing to you, right now!
Now, do you need to LOVE doing the above to turn your hobby into a money-making business? ‘
No. Absolutely not!
Having passion and knowledge about your hobby is all you need!
Even if you’re not the most knowledgeable person at your hobby, I’m sure you know more then someone just discovering and starting your hobby, right?
So, if you said yes to either of the above questions, making money with your hobby is an absolute possibility!
Reason #2: Loving Your Job
Put your hand up if you’ve ever said to yourself “I wish to make money doing something I love.”
Don’t lie to me! I know you have!
The “ultimate dream job” is doing exactly what you love AND making money doing it.
Ask any professional sports figure, writer, or your local baker down the road why they chose the profession that they did.
Most likely they’ll talk about how “this is what I always wanted to do.” They couldn’t stop dedicating themselves to their profession. They became so great at their hobby, they “went pro”.
Maybe they loved basketball. Or they loved to write stories. Or maybe they loved to bake grandmas favorite bread.
This quote from Stephen King represents this example perfectly!
Answering the question of “Why did you become a writer?” on the FAQ section of his website, Stephen says:
“The answer to that is fairly simple—there was nothing else I was made to do. I was made to write stories and I love to write stories. That’s why I do it. I really can’t imagine doing anything else and I can’t imagine not doing what I do. ~ Stephen King
Stephen King loves to write. He knew writing is what he was created to do. So he made a career from doing what he loved.
Why can’t you do this too? I mean, seriously. How many of us go to school hoping to learn all about the world and everything on it, to end up doing something we absolutely HATE.
So why are you doing just that? Why are you sitting in your cubicle listening to the latest office gossip? Cleaning up toilets are your local strip mall. Dealing with angry customers day in and day out?
You weren’t meant to do this trivial, boring shit (excuse my french).
You were meant to do something great.
Reason #3: Financial Freedom
Think about this realization I had for a moment.
If you’re working for someone else, your financial well-being will always be tied to that business, person, or company. You are dependent on that entity to give you money by a certain date agreed upon, so you can pay your bills.
But, what would happen if they decide to cut back on their employees to save money? Maybe they don’t want to give you your usual raise or bonus this year?
You have (almost) NO control over these problems. Unless the government mandates businesses give their employees more money and they can no longer lay off people, you are at the mercy of that job.
Being dependent on another person to provide you with your financial needs is never good.
So why would someone let your job have so much control over your entire financial well-being? Leaving another person responsible for your financial well-being, which also means they’re tied to almost every other aspect of your life too.
I’ll be honest, this realization made me nervous.
Now I’m not saying you should quit your job. Some jobs and companies are great and treat their employees appropriately. That’s GREAT and I hope that continues!
However, if you create money on your own, you have the ability to be free of an employer (best case scenario) or make some money on the side (helpful, right?).
You can make as much money as you want by starting a business, depending on how much work you’re willing to put in.
Take the Plunge!
In case you want to navigate this guide easier, please feel free to select any of the links below:
Step 1: Finding Your Hobby Business Idea
So if I were to ask you, what do you enjoy doing with your free time? What would you say?
Your hobbies can be literally anything. It’s whatever you are MOST passionate about. What do you enjoy to do the most in life?
What do you enjoy to do the most in life?
You might already have your hobby picked out and ready to go. GREAT! You can skip ahead to the next section.
List 10 Hobbies or Interests
These will need to be hobbies or interests you’re passionate about. Everyone is good at something, ANYTHING.
For example, here are my 10 hobbies:
- Green Bay Packers
- League of Legends
- Watching Movies
- Lord of the Rings
- Dogs / Animals
- Spending time with my wife
- Reading news
- Playing tennis
- Fantasy Football
Have an idea of what I’m getting at here?
If you need some more hobby ideas, check out my giant list of hobbies here.
But What Hobbies are Good to Make My Business?
Now if your hobby is too broad, try to “niche” it down to something more specific within your hobby or interest.
For instance, say I choose my love of dogs as my hobby of choice to make money from.
There’s A LOT to know about dogs.
Creating a business around that entire hobby might be a little difficult (though not impossible). So let’s “niche” it down to something you’re good at or REALLY enjoy about dogs.
Try to list 5-10 “subtopics” about your hobby that you are really good at or particularly enjoy.
In my dog’s example, they would look something like this (in no particular order):
- Petting dogs (duh!)
- Walking dogs
- Volunteering at the local animal shelter
- Pet sitting
- Going to the dog park
- Training my dog
- Brushing / Grooming
- Making pet treats
So, go ahead and start making a list of your 10 hobbies. If any of them are very basic or a very broad term, break that hobby out into 10 subtopics.
If you’re stuck, check out this cheat sheet to help get you started!
So now the million dollar question: How to turn your hobby of “dogs” (or whatever hobby YOU choose) into money?
Do You Have Your Hobby Picked Out?
Now you’re ready to move onto step 2 about turning this hobby into a money making business!
Step 2: Creating a Hobby Business
What if I told you the following statements? That with this you could:
- Talk (maybe brag?) about your hobby as much as you’d like
- Help other people get started in your hobby
- Own and design your own website about your hobby with NO CODING experience
- Have tons of fun while making money with your hobby
Does all of this sound too good to be true? Well… yeah, of course, it does!
But it’s all true!
I’m suggesting that you create your very own website centered around your hobby.
I call this making a “Hobby Website”, and people around the world are already creating websites like this.
The concept of a hobby website is fairly simple.
You take all that knowledge you have of your favorite hobby or interest, and you create an informational “warehouse” or “hub” of that hobby.
You provide them with every piece of information they’ll EVER need about your hobby. You provide this valuable information to them via your website, they read and learn from it, and in return, you can make money.
By having people interested in your hobby visiting your website, you can make money with advertisements or other methods of monetization that we will get more into detail below.
This represents the most basic formula of businesses, right?
People need to brush their teeth, so they buy toothpaste and a toothbrush from the store.
Basic Need + Providing Solutions = A Business
So let’s relate this concept to a hobby.
Information Needed about a Hobby (basic need) + Information Given about Hobby on Website (providing solution) = Your Business
Let me explain with an example:
So let’s go with my hobby of dogs we used earlier as an example. I’ll even go even more specific with the hobby of dogs and say my favorite breed of dog is German Shepherds.
- Question: What’s an issue or problem that occurs when owning a German Shepherd?
- Basic Need: A quick google keyword via the keyword planner, search shows me that one of the most common searches people have is “German Shepherd Training”.
Well, that’s GREAT. I (hypothetically of course) know absolutely everything there is to know about German Shepherds and how to train them effectively!
- Providing Solutions: German Shepherd Training guides, videos, tools, and dog treats.
- Business Idea: Start a website about training German Shepherds! Create this website by explaining everything about German Shepherds and providing unique and helpful training guides, articles and tips.
- Making Money: By making this website, you could make money by…
- Show Advertisements (such as Google Adsense, Infolinks or private ads)
- Recommending products and receive a commission on products. Products like:
- Dog Treats
- Training Tools (whistles, clickers, harnesses, etc.)
- Existing Trainer Guides
- Accept Donations
- Create and sell an eBook or online course
- Affiliate Links
Boom. That’s it! You just found your first business idea!
Researching Your Hobby Business Potential
If you provide someone with a great solution to a common issue within your hobby, you can make money right from your own computer.
The hard part is finding out if people are interested enough in your hobby! Most likely they are, but it’s good to know ahead of time.
Here’s some proof that people are actually looking for solutions to that exact problem from before with German Shepherds.
Using Google’s Keyword Planner, I searched for “German Shepherd Training”. The results gave between 1 thousand and 10 thousand searches PER MONTH, for that exact search (just in the US!).
Check it out:
That’s a LOT of people searching for “German Shepherd training” and other related terms.
What’s even crazier is this isn’t even searching for the generic search of “dog training”. These searches are specific to only German Shepherds.
If we searched just “dog training”, this is how often people search this more generic phrase. It’s crazy!!
PS: Don’t pay attention to the “competition” column. That column is in regards to if you were to pay for advertisements. Medium to High competition can actually be a good thing, as people may want to advertise on your website!
You’d be amazed at the different things people are looking for online. Hundreds of millions of people are looking for information EVERY DAY, and they don’t always want to get it from the same websites of CNN, Facebook, Buzzfeed, and HuffPost.
So what if we created a website that offered people the information they’re looking for?
By creating a resourceful website with your knowledge on your favorite hobby, you’re providing value to someone who is interested and willing to learn about something YOU love.
Create a Hobby Website
The two basic steps to set this business website looks like this:
- Figure out which hobby or interest you know A LOT about, and what you like most. (Already done!)
- Create a website that revolves around educating and informing people about your hobby.
By creating a website you will be:
- Writing awesome articles or blog posts about your hobby (things you already know).
- Creating cool infographics or pictures that can go viral socially
- Make engaging and fun videos to share on your website or YouTube
- Provide any or ALL information about your hobby to your visitors
Using these pieces of awesome content to bring visitors to your website, you’ll make money from visitors.
Hint: Did you know Internet retailer Amazon allows you to become an “affiliate” of theirs for free? Signing up to be an Amazon affiliate means you can refer your visitors to any item on Amazon.com and get a commission sale in return!
Pretty cool, right?!
Pro’s and Con’s to Starting a Hobby Website
- Simple to start and easy to learn
- Little start-up money needed
- Can use knowledge you already have, or can obtain easily
- Can create a large amount of income
- Don’t have to worry about “physicals” such as:
- Hiring employees
- Carrying product inventory
- Owning or renting a place of business
- Unlimited earning potential
- Not restricted to selling items or services, you can make money by just providing KNOWLEDGE
- Easy to generate a “passive income”
- Making a website (I’m going to show you this below, with no coding required)
- Writing isn’t everyone strong suit (this can be outsourced to others)
- Having a large presence online isn’t attractive to all people
- No guaranteed money
Passive Income – Too good to be true?
Passive income is defined as “an income received on a regular basis, with little effort required to maintain it.”
Sounds too good to be true, right?
Well, it isn’t. Thousands of people today are making a passive income by building businesses around the things they love.
If you can invest your time into creating a great website with little to no upfront cost, you can make a lot of money from your initial time investment.
I have a confession to make…
Earning Passive Income - Too good to be true? Click To Tweet
Creating passive income with a website isn’t easy. It takes hard work to run a successful business.
Every year, millions of businesses fail around the world, for countless reasons. Owning a restaurant, store, service business or anything else is hard work.
Nearly 95% of websites and blogs fail. This is because their owners just never took the time to really develop a relationship with their readers and thought creating a website would be easy.
You CAN run a successful website and blog. Be that other 5%!
Personally, I feel creating a hobby website is by far the BEST way to be one of the 5% that succeed at creating a website.
- If you create a website on your hobby, you already have an interest in it!
- This means you shouldn’t lose interest in it as you hit the natural sticking points in your creating your business. It’s not always just an overnight success ya know.
- It can cost less money and you can work as quickly or slowly as you’d like.
- The upfront cost to start a website is super cheap (more on this later).
- It can be up and running within a few days if you REALLY work at it.
- The knowledge you need is already inside you if this is your one true hobby!
- No need to quit your full-time job while you’re building your website.
- This can be done in your spare time at night!
You CAN create a profitable hobby website business.
To be able to make money off your favorite hobby, the thing you enjoy doing most in life, that truly is PRICELESS and worth trying for!
Step 3: Creating Your Hobby Website with WordPress
So (hopefully) at this point, you have one of your hobbies in mind and you’re ready to jump in and start a website about it!
Remember, we’re not just creating a website to make passive money off of; we’re educating people with our like-minded interests!
The best part is it’s something you’re interested in, so you won’t get burned out or bored with this project!
WordPress Websites Explained
Before I get too technical with details about web hosting and WordPress, let’s use an example, shall we?
Think of your WordPress website like you would a car. You have three key main elements within a car:
- Car Engine – Powers the vehicle
- Car Frame – Holds the vehicle together and gives the basic structure of the car
- Body/Appearance – The fancy stuff that makes it look ooooh so pretty such as paint, trim, and extras
Pretty simple, right? A car engine makes the vehicle move, the frame holds the car together. The body makes it look cool.
A WordPress website is very similar in structure.
The three key elements of a WordPress website:
- Web Host – The “Engine” of the website. The web host holds all of the information about your websites and powers it to the web via a server.
- I use Bluehost as my web host for this website.
- WordPress – This is the basic “frame” of how your website will be designed, function, and look. Without WordPress, you would need to learn how to code or hire a web developer. WordPress does all the hard work for you and provides easy ways to customize your website with additional features.
- WordPress Theme – Themes are what makes your WordPress website look different from other websites. It makes your website visually appealing!
- I use Genesis Framework to make my website look like a pro.
WordPress and Why You Need it to Make Your Website
So why should you use WordPress as your website platform?
According to Venturebeat.com, WordPress now powers 25% of the entire internet! This is an amazing
percentage of websites using this platform to create and maintain their website and its content on the internet.
Why are so many websites using WordPress though? There are quite a few reasons I can think of:
WordPress Special Features:
- Easy to learn and setup with no coding needed
- Extremely customizable
- Huge database of “plugins” to give added functionality
- Large user base (25% fo all websites!) to help support any issues that may arise
- WordPress “Theme’s” allow for any type of website to be designed and look they way you need
WordPress ensures that you will need to learn very little, or nothing
BlueHost is what I use to host or “power” this website for $3.95/month. They’re extremely reliable and power thousands of websites every day.
I use Bluehost because…
- Your First domain name is FREE
- Unlimited Domain Hosting (You can make more than one website!)
- 24/7 E-mail and Chat support
- Money-back guarantee (I actually used this once when I wasn’t totally sold on my idea yet)
- One-step WordPress installation (more on that in a moment)
- Affordable at only a few bucks a month
- SUPER SIMPLE TO USE
Getting Started on BlueHost
After clicking the link above, you’ll see the following page.
Once you’ve clicked on “Get Started Now”, you’ll be presented with the following plans to choose from:
I highly suggest the “Prime Plan” BlueHost plan as it’s the best value.
It includes$200 in free marketing (facebook, google, etc) coupons and allows you to to set up unlimited websites, but you can choose whichever plan you want.
Step 2. You will be asked to choose your domain name.
After selecting the plan you want to go with for your website, BlueHost will ask you what you want your domain name to be.
BYPASS CHOOSING YOUR DOMAIN NAME FOR NOW!
Fill out your contact and profile information to get your account started, but don’t register your domain name yet. We will go into more detail on how to choose an awesome domain name for your website.
Also, go ahead and uncheck “sitelock security – find”. This costs extra money and it’s unnecessary right now.
Step 3. Choosing a Domain / Brand Name
After you fill out your details and you log in, you’ll be presented with the following screen:
This is your dashboard!
You can play with all the fun stuff later, but for now, go to the top of your dashboard and you’ll see a tab called Domains.
This section of Bluehost is how you register for your domain name. The first domain name with them is free after you’ve signed up.
You might need to play with the tool a bit and vary your domain name depending on what’s available. I actually found it quite fun and I’ve provided some extra help below to get you started!
Your website domain name will be the #1 thing that people will see when visiting your website. It’s extremely important!
Before we start registering a good domain name, let’s go over some tips to before you get started.
Making a Website “Brand”
Instead of looking at your website name as just a “Name”, let’s begin by thinking of it as creating your “brand”. This is important for a few reasons.
A Good Business Branding is:
If I were to mention businesses like Google, Facebook, and Amazon, what’s the first thing you think of? Their colors, slogans, what they do and their overall influence on your life. But at the end of the day, they’re businesses, right?
People tend to forget that these businesses started out by being a WEBSITE. Nothing more. Amazing isn’t it?!
Now don’t worry, you don’t need something that is one word and super unique like Google.
Something related to your hobby niche is just fine. Take my name, for instance, Boredombusted!
It’s fairly short, memorable and gives a decent idea of what to find on my website.
Examples of great domain names and brands that are niche specific:
- – Drag and drop graphic /photo design website. Playing off the word “canvas”.
- – Everything you’ll ever need to know about starting a food truck business.
- – Everyone knows BuzzFeed. The funny and viral news website that creates quite a “buzz”.
Are you getting the idea yet?
Here are a few sites I used to generate domain ideas for my own website:
This article on Quicksprout.com is also a great guide to follow when looking at creating a business brand.
Once you’ve found a domain name you like, we need to register it on your BlueHost account!
Go to the “Domains” section of your BlueHost dashboard, and get it registered!
Pretty easy, right?
Step 4. Install WordPress via BlueHost
So now that you’ve registered a domain name with BlueHost, it’s time to install WordPress and get started on making our website!
I suggest going to WordPress tools on the main dashboard bar. From here you’ll see a number of options to choose from.
You’ll then click “New Install”.
From this screen, you’ll enter some info about your website and click a green button showing “Install WordPress”.
Once you’ve completed your install, you’re all set! WordPress is now installed on Bluehost.
To login to your website, you’ll want to go to the following URL:
So essentially, enter your “domain name”.com followed by /wp-login.php. After WordPress is installed, BlueHost will provide this link to you as well.
Once you find your login screen, enter your username/email and the password you set up in BlueHost.
IF YOU GET STUCK INSTALLING WORDPRESS…
The below video via BlueHost themselves is a quick guide on how to install WordPress on your Website as well. Though it’s a few years old, it’s still helpful if you happen to get stuck!
Once you’ve logged into your website, you’ll be presented with your WordPress dashboard!
The next step will go over everything you need to learn in regards to WordPress.
Don’t worry, it’s easy!
Step 4: Learning How to Use WordPress Dashboard, Plugins, and Themes
Follow along while I explain the WordPress Basic terms!
If you haven’t already, go ahead and sign into your WordPress Dashboard.
When you first log in, your screen should present you with the following tabs on the side of your screen.
WordPress Basics Explained
- The first screen you’ll be presented with upon logging in. It’ll have an array of quick information that will provide you with the health of your website. This area can be customized to fit your needs if necessary.
- This section will list all of your posts you’ve written. You’ll see information on each post such as the author (if you have multiple), date written, tags given, and SEO information. You will spend the most time on this tab writing your website content.
- This is also the section of your website where “categories” can be created. Categories help segment your posts for easier navigation by any visitors and search engines. Example: Sports > Football > Green Bay Packers
- Houses all of your media you’ve uploaded onto your website. Mainly pictures, but if you have audio, video, or documents you want to share, these will be listed here.
- This section will present you with the management of any comments left on your website.More on this later!
- This section of WordPress is where you can look for a theme to apply to your website, and alter how it looks. There are multiple sections in this spot which include:
- Themes – Search for and upload a WordPress theme.
- Widgets – These enhance functionality to your website. These are downloaded via the “Plugin’s” section.
- Menus – Manage what pages, posts or categories you want to display on your menus.
- Header – Upload a logo or header image.
- Background – Customize the color of your website background.
- Editor – Don’t touch this unless absolutely necessary!
- This section of WordPress is where you can look for a theme to apply to your website, and alter how it looks. There are multiple sections in this spot which include:
- Another section we may spend a great deal of time on. Here we can download free or purchase premium plugins to enhance features of your website. More depth on this a little later!
- Just as you would expect from the name! You can alter a variety of different settings to have the website act as you want it to!
- This will be very similar to settings. You can import/export different settings from one WordPress website to another if you so choose to do this in the future.
This is a very basic overview of the different sections of WordPress you’ll be presented with. It’s pretty bare right now, however…
As you add plugins and other functionality to your website, this list will fluctuate from time to time.
WordPress Plugins and Themes
One of the main reasons we are using WordPress for our website is because it is EXTREMELY user-friendly. You need absolutely no background in “coding” or web design to create your own website with WordPress.
This is why so many people use WordPress to create their websites and blogs, it’s really just that easy.
So why it so easy for the “average Joe” to use?
WordPress plugins and themes, of course!
WordPress Plugins Explained
Installing plugins is a fun (and extremely useful!) part of owning a WordPress website. They add some really great functionality to your website or blog.
You can add things like:
- Facebook like boxes,
- Extra website security
- Fun text and quote boxes
- Ability to create a forum
- Appealing Sharing buttons
- Additional WordPress functionality
- Search Engine Optimization (SEO) Settings
Along with thousands of other WordPress plugins!
For example, say you want to add a cool quote box to your article. This normally would require some advanced HTML or coding background to perform, right?
The list of plugins I will suggest will both give you a creative advantage (to make it stand out and keep your visitor around), and help increase the performance of your website within search engines.
The below quote was created with a plugin and is a good example!
So although a plugin might have an awesome impact on your website, it might slow it down which is a huge negative.
Every 3 out of 4 people (75%!!) will leave a website that loads slowly (less than 3 seconds), so you don’t want them leaving before they even see your content!
Our attention spans are quickly dwindling. And search engines like Google and Bing know this fact.
Website speed is one of the top indicators for SEO (search engine optimization). SEO affects how likely a search engine (such as our good friend Google) will rank your website and show it in search results.
This is vastly important to have your website and articles found by visitors without having to advertise! If they don’t see your content, then we don’t make any money. Pretty simple, right?Every 3 out of 4 people (75%!!) will leave a website that loads slowly Click To Tweet
SEO is VERY important!
Below is my personal list of plugins that I use on my website. I highly recommend you check them out, or at least find alternatives to these. They add great functionality to your website, SEO and will greatly improve your readers’ experience!
How to Install WordPress Plugins
Via your WordPress Dashboard, search, add, and activate the below free plugins by going to “Plugins” and “Add New”.
Check out this beginners guide to installing plugins if you get stuck.
Now a lot of these plugins need to be configured to work optimally. I’m not going to go through every plugin and how to set them up.
For the more complicated plugins, I will link out to some help guides underneath!
These are the plugins that I use on this BoredomBusted and suggest you do too!
- The SEO Framework
- Handles all things SEO related on your website.
- Recommended Guide:
- W3 Total Cache
- Essential website speed plugin!
- Recommended Guide: How To Make WordPress Faster With W3 Total Cache + CloudFlare
- Wordfence Security
- Free security plugin to ensure your website is safe.
- Recommended Guide: How to Configure Wordfence Security Plugin for WordPress
- Broken Link Checker
- Simple plugin that checks the links you have on your website to ensure they’re valid.
- Thirsty Affiliates
- Recommended Guide: How ThirstyAffiliates Works
- Fast Secure Contact Form
- Easy to configure contact form to allow your visitors to send you secure messages and emails.
- Helps backup your website in case of a hack or other issue that may happen.
- EWWW Image Optimizer
- Optimizes your images automatically so they load fast and quickly.
- Another plugin to help speed up your website. Compliments WS Total Cache.
- Recommended Guide: How to Improve Page Speed
- Bot Block
- Blocks bots from bogging down your Google Analytics account. More on this to come later.
- Google Analytics Dashboard for WP
- Image Inject
- Fun plugin that allows you to quickly add free photos to any page or post.
- Heateor Social Comments
- Personally my favorite way to add comments to your website. Allows users to comment with multiple social media accounts.
- SEO Friendly Images
- Helps add tags to your photos so they’re easy to find online.
- Regenerate Thumbnails
- Automatically makes sure your photos fit your website correctly, no matter where they’re located or what device is being used.
- Shortcodes Ultimate
- Gives you the ability to add all sorts of cool features to your website.
- Capturing emails from your visitors is vital to your business. Sumo is the most advanced free system to do this. More on this topic later.
These are just a sample of a few plugins that are available to be used on your website. Take your time and install the ones you find valuable.
You can add or remove these plugins at any time. So try some plugins out and find which ones work for you.
How to Install a WordPress Theme
You don’t want a boring website right? WordPress is great at offering free themes that will hopefully give you the look and feel that you want.
If you’re going to get WordPress basics down, you’ll want to learn how to upload a new theme and make your website look professional!
I’ve compiled a list of great posts and articles listing a few of the free themes worth checking out:
Free Themes Guides:
If you don’t see a theme that interests you, that’s okay too! Just Google the kind of website you want and add “Free WordPress Theme” (“Topic/Website Type + Free WordPress Theme) at the end of your Google search.
You’re bound to find something that fits what you want!
Alright so at this point I’m assuming you’ve checked out a few of the free themes available. That’s great! They’re really nice, shiny and exciting!
Unfortunately, most of these free WordPress themes are extremely limited.
You can’t change the layout of how things look on your website and they aren’t very customizable.
With a free theme, what you see is what you get. As my grandpa used to say, it’s “cheap for a reason”!
To make matters a bit worse, a lot of those free themes are also very bad for SEO. You’re probably asking what I mean by this, right?
The free themes aren’t always coded up to the standards of today’s web. They might have extra and unnecessary code that makes them slow. The last thing we want is a slow website for our visitors!
According to kissmetrics.com, almost 3 out of every 4 people state they’ve encountered a website that was too slow.
The solution to the free themes that are available is to install a WordPress premium theme. Trust me, I’ve searched high and low for the perfect free theme and I’ve always been disappointed.
The main hangup for myself personally was the customizing a free theme. I just could never make it look and perform the way I wanted it to.
On this website, I use the Genesis Framework and the “News Pro Theme”.
Again, I suggest you don’t spend a lot of time searching for the BEST theme to use. Don’t worry if you use a theme and decide it’s just not for you. You can change your theme at any time.
Benefits of having a premium WordPress theme and framework are:
- Unlimited support
- Updated Regularly
- Speed and Reliability
- Professional looking
- HUGE SEO BENEFITS
Remember this is your BUSINESS. You wouldn’t open up a shop with a “free” corner now, would you?
The downside to going with one of these premium frameworks and themes? It costs money.
However, if you’re willing to start this website and be successful, you should make sure it looks and performs great!
Personally, I recommend you use the Genesis Framework by StudioPress (what I use for BoredomBusted).
Reasons I Use the Genesis Framework:
- Easy Setup
- Clean Code
- SEO Benefits
- Professionally Designed Themes
- Lack of customization
- Built in special features
However, both of these issues can be solved!
For an additional fee, StudioPress offers a WordPress plugin called “Design Palette Pro.”
This awesome plugin allows you to change literally ANYTHING about your Genesis website.
Changing colors, fonts, images, and everything else has never been easier for a WordPress website.
So Design Palette Pro takes care of issue #1.
Or don’t worry about customizing your website more as these are professional looking themes already.
Issue #2 is easy to solve as well, as WordPress allows any number of special features to be added to your website with their infinite number of plugins available.
The Genesis Framework is by far the most popular premium framework and theme provider for WordPress website owners. I highly recommend you follow the links above and check out the themes available!
Genesis Testimonials and Tutorials:
- How to Use Genesis: A Beginners Guide (Tutorial)
- 10 Reasons to Choose the Genesis WordPress Framework- Upwork
- Why You Should Be Using the Genesis Framework – Nuts and Bolts Media
- Genesis Framework Review – athemes
Step 5. Creating Website Posts and Pages
Let’s get this website going full steam ahead!
Now that we’ve installed a professional WordPress theme, we need to create some content for our website!
You can create whatever content you want, but I do have a few suggestions to get you started and going in the right direction.
There are some basic elements to your website content:
- Basic pages must be created.
- Making your website content original and in depth.
- Write content worthy of sharing with other people.
- Create content that will keep your visitors coming back.
- Have fun with your writing and content creation!
Creating Your Website Pages
Each website on the internet has a set of standard pages. These have evolved over time, but they are essential.
Some of these are included because of them being an internet “standard”, while others are created for legal reasons.
Now, WordPress has two distinct methods of adding written content to your website.
Pages vs. Posts
“Pages” are different from “posts” in WordPress. Think of pages as a more “permanent” location within your website. While posts will be published to your blog and attract traffic.
Think of any website you’ve ever visited. They most certainly have pages such as Contact, About, Terms and Conditions, Blog, etc.
Well, your website will be no different! We must create these pages!
Step 1. Learn How to Create Pages in WordPress
Creating a new page in WordPress is SUPER easy. This is how:
- Go to “Pages” in you dashboard (fancy that!)
- Click “Add New”
- Enter a Page Title
- Write your Page content
- Click “Publish”
That’s it! It’s very easy to make a page for your WordPress hobby website!
Step 2. Create Your “About Page”
Believe it or not, people actually want to know who you are! This is a perfect page to introduce yourself and what you’re hoping
to accomplish with your business.
Your “About” page is created to:
- Introduce yourself! Don’t be a stranger to your visitors!
- Give your visitor expectations of what kind of content you’re creating and if it’s for them.
- Navigation to other notable pages/posts that you want your visitors to visit.
- Basic invitation to sign up for your email list.
- Ask them to follow you on social media.
About Page Guide: How To Write Your About Me Page – Blogging Titan
Step 3. Create Your “Contact Us” Page
A website contact page is vital to any successful website.
Your contact us page will offer your readers an opportunity to contact you with any questions, concerns or
inquiries they may have for you.
My contact page has a few different pieces of information. It gives the readers:
- A secure contact form to send you a message or email with any questions or concerns they may have.
- Another chance to introduce yourself.
- Transparency to who you are and that you are a legitimate website.
Step 3. Create Your Legal Pages
You’ll need to set up legal pages (typically found at the bottom of any website). There are a few plugins that offer creating these pages. I wouldn’t suggest using them for the sake of legality.
However, there are a few websites that you can visit to create the language you need to put on these pages. These change often, so make sure you’re using the most updated version!
- Terms of Service –
- Visit this website to generate your Terms of Service language
- Earnings & Affiliate Disclaimer –
- Every affiliate program will state that you need to disclose that links from your website are part of an affiliate program. To satisfy this requirement, you can create an “Earnings and Affiliate Disclaimer” page. This page is created because to earn money, we’ll be linking to affiliate offers. The government requires we put this on our website to be transparent about how we earn money and that some of the links we give them may benefit us with money in return.
- Create a new page and include the following:
Copy and paste the following: “Per the FTC’s recent policy update that requests we be transparent about any and all affiliate relations we may have on this website, you the visitor or customer, should assume that any and all links in this website are affiliate links. If you utilize these links and visit the resulting site, a cookie may be set in your web browser that will cause us to receive compensation if you make a purchase.Please also note that earnings from the sale of guides, Ebooks or adverts may also occur.”
Earnings and Affiliate Disclaimer Guide: Disclaimer for Amazon Associates
These pages don’t need to have any extra information other than what those generators and guidelines state. No need to get fancy on these ;).
Step 4: Create Other Optional (But Recommended) Pages for your Hobby Blog
- “Start Here”
- This is a tactic many websites will use to catch the attention of a visitor’s eye. This would be a page that you want to really get across important information. It could be the beginning of your sales funnel. Maybe it’s a great directory for the rest of your important posts and information.
- The choice is yours! Here’s my Start Here page!
- “Resource & Tools”
- This is a page many people use to sell products or services as an affiliate, or also offer great links to places they think would be helpful to their readers.
- We created a Resource and Tool Page as well!
- “Blog Page”
- If you’d like to have all of your posts shown in one central place regardless of category, this is a good page to create.
- When you create a new page in WordPress, look the right-hand side. You’ll see a section that states “Page Attributes”. Go to this section and under “Template” select “Blog”. Congrats, you now have a page that will list all of your posts which will help get you found!
Creating WordPress Posts
Posts in WordPress are very similar to the pages we’ve introduced you to. The difference is that posts are part of the “blog” section of your website.
Visitors will find your posts in a variety of ways. Whether that be through social media shares, search engines, or internal links within your website.
Creating valuable posts are the whole reason why we’re creating this hobby website. To provide creative, helpful, and informative information within the hobby that you absolutely love.
How to Create a WordPress Post:
- Hover over “Posts” on WordPress Dashboard
- Click – Add New
- Enter a post title
- Write your post content
- Hit “Publish” on the top right of your screen
Okay, so this is the simplified way to creating a new WordPress post. I have a lot of tips to give you on this section of the guide, but further down.
This is such an essential part of your website, I don’t want to screw it up.
Before we get into actually creating our content, let’s talk about how to create good website content!
Writing Will Be Your #1 Website Content to Provide Your Audience
Writing is going to be the #1 type of content you’re going to provide your visitors.
This is for two reasons:
- First, it’s easier to digest information as a reader. People love to read and are the #1 method people use to learn new information. We do read all those books in school for a reason, don’t we?
- Secondly, search engines such as Google need a way to find your website. Writing is the only way they can find you!
Search engines “crawl” your website by reading your information and determining who is going to benefit from seeing it.
If you’re writing about riding a motorcycle as a hobby, Google isn’t going to provide your website to someone who searched for videos about cats.
You want Google and other search engines to identify you with your particular topic!
Content Article Ideas Review:
- Product and Service Reviews
- Opinion or Rants
- List Posts
- Top 10 (or whatever number you choose)
- “Best of” Articles
- Did You Know Articles
- Ultimate Guides (like this one)
- Interview of Industry Expert
- Expert Roundups
Creating Your Content: Writing for Both Your Audience and Search Engines!
Alright, so I’d be totally lying if said you were only writing for the people visiting your niche website. Yes, you are writing to captivate and educate your readers.
You’re also writing to ensure your website gets found by the main search engines – most important of them all – Google.
You’ve probably already seen me throw the term “SEO” around earlier in the guide and were thinking…huh? Sorry about that!
What is “SEO” and Why is it Important?
Per Wikipedia – SEO is the process of affecting the visibility of a website or web page in search engines unpaid results (also known as natural, organic or earned
In layman’s terms, it’s how likely someone will find you in Google or another search engine, without you having to pay them for an advertisement to be listed on the first page.
This is the easiest and cheapest way to bringing traffic to your website, outside of spamming your friends and family on Facebook.
I won’t get too detailed with this. There are plenty of awesome websites around that provide great SEO guides, and a lot of them center around WordPress.
On-Page SEO and Off-Page SEO Explained
On-Page SEO is what you can control the most. It’s the little things you can do to your content to help boost your rankings in the search engines.
Off-Page SEO is handled in the background of your website by providing the search engines clean code – or HTML – to help them crawl your website.
Thankfully for us non-coders, this is taken care of for us by WordPress and our premium theme we chose earlier.
Also, remember the SEO Framework plugin we installed on our website via WordPress earlier? That plugin is going to do a lot of the hard work for us in the background if we use it correctly.
Since On-Page SEO is what we can control the most, I’ll give you a few tips and guides to help you along.
Writing SEO Best Practices: Write Like a Human, For Humans
No one wants to look at a wall of text, right? I mean, you might as well be back in school if you’re reading huge paragraphs full of information that puts you to sleep.
There are a few things you can do to get a lot of information across to people, without sacrificing both their attention span or your ability to be found by Google.
- Write like a HUMAN!
- I mean it; no one wants to read something that’s totally and completely regurgitated from a machine. This will help you engage your readers (be yourself man!), and also keep things interesting.
- Use short paragraphs
- This helps break up the text into easier to digest portions, and it’s nicer to look at.
- People have short attention spans. Look, a squirrel!
- Use lists!
- People love lists, and for good reason. Their fun, and easy to read quickly.
- Again with the attention span thing..most readers want to browse through an article and pick out what piece of information applies to them.
- Lists and bullet points help break up long paragraphs and are much easier to digest.
- Always have a good intro!
- How many times have you read a page or two of a book in a library and moved on? The same principle applies here people, make it interesting!
- Speaking of intros, you should also have a good conclusion with a final thought
- Link out to other websites that give relevant information to support you
- Affiliate link or not! This will give credit to people you’ve taken information from, and frankly…spread the wealth around. Link out to another website and they may return the favor! Search engines like when you link to other great information.
On-Page SEO Tips and Tricks:
While writing your website content, there are many things you can include to help search engines figure out what type of content your providing.
Some ways you can improve your SEO manually are:
- Write keyword optimized titles (try this tool by Coschedule)
- Include keywords
- Mention your keywords early and often in your post
- Headers and subheaders used appropriately and include your keyword
- Link to other posts and pages within your website
- Link to other websites
- Write naturally for people, not search engines
Writing Content Project Guides:
Other SEO Tips and Tricks:
Besides writing very in-depth and detailed information, we can increase our SEO by doing some things outside of website content.
These SEO tips will boost your rankings and help get you started!
- Provide an XML Sitemap to Google Webmaster and Bing/Yahoo Webmaster Tools ( SEO Framework plugin will help you do this).
- A sitemap provides search engines a “map” of your website. This also increases your visibility with them.
- Use permalinks to make your links “pretty” (SEO Framework Plugin will help with this)
- Use breadcrumbs on your website for easier navigation. (Completed by your Genesis theme settings)
- Ensure your website is fast
- Using Bluehost and an optimized theme and framework like Genesis will solve most issues with speed
- Limit your plugins to keep your website from loading slowly.
Outsourcing Website Content: Finding a Good Writer
I won’t touch on this topic too much as I personally haven’t done it too much. I enjoy writing and I feel like I’m decent at it (probably not the case but who knows. I try!).
There are a couple places you can get writers to provide content for your website if you don’t want to write it yourself!
One of those writing services is:
With Fiverr, you can hire pretty much anyone for a variety of services on Fiverr. If you guessed that everything costs $5, then you’re correct!
People can charge more for “extra” services, but the baseline is 5 bucks no matter what.
You can order a variety of web content from Fiverr such as:
- Written Articles
- Logo Designs
- Quirky Messages or Pictures
- Photoshop Work
Other Web Content Writing Services Available For Hire:
Or check out this guide of content services: Ultimate List of Content Writing Services
Outsourcing Content Guides:
Post # 1: Create an “Essential Hobby Guide”
Okay, so now that we’ve discussed how to make great website content that’s both entertaining, eye catching, and SEO optimized; we can move on to what kind of content you or your writers should make.
One of the first, if not the first, post you should make on your website is an “essential guide” about your hobby.
Creating an ultimate guide introducing your hobby to someone who is brand new to it, is a good way to get started with your website content!
It’ll get you excited about your project too!
Explain and answer things in this hobby guide such as…
- Is it an indoor or outdoor hobby?
- Is there a specific age group that enjoys this hobby more than others?
- What items do you need for this hobby? Are any items even required?
- Is there skill required?
- What are the benefits of this hobby?
- What are the cons?
- Why do you enjoy your hobby?
Explain all of this information (and more) in one big article!
Really dig deep and make it a resource that no other website can match.
One of the first, if not the first, post you should make on your website is an “essential guide” Click To TweetRemember, the more content in a post, the more likely a search engine will find your content, as well as any traffic you might derive from them.
Post # 2: “Best Items” Posts
In your first post, we talked about what items that are needed or related to our hobby.
Well, let’s expand on that list of items by creating a post about each item!
Want an example?
Let’s go back to our German Shepherd hobby website idea!
You could have a separate post for each item that goes along with this interest!
Titles and ideas for these posts could go as follows:
- Best Training Leashes I’ve used to Train My German Shepherds
- Top 10 Food Brands I Recommend for your German Shepherd
- Most Reliable German Shepherd Dog Houses
- German Shepherd Grooming Tips: What the Experts Do (And I Do Too)
- Ultimate Guide to German Shepherd Toys
Are you getting the idea? Again, make each of these posts as in depth as possible! Make each post the “ultimate guide” to that particular topic within your hobby.
Include things in each item post such as:
- Describe the different types of that item
- Review each brand that makes the item
- Prices: Best vs Worst, or how to look for bargains
- Most reliable
- Personal Preference
Make as many of these post’s as your hobby will allow!
If an article is too long for one particular post, consider taking that topic and breaking it into more articles.
For example, if your article on different dog food brands gets too large, you could make a separate post for each brand.
Titles for these posts might look something like:
- Best Iams Dog Food Choices for Big Dogs
- Dog Food Pro’s and Cons: Wet vs Dry Food
- Purina Dog Food – Top 5 Reasons to Choose
- Dog Food Brands for Old Dogs – Revealed
Just remember, we want to FILL our website with TONS of useful information on our hobby.
Don’t forget to find these items on Amazon and link them to your post to earn an affiliate income as well! 🙂
Content Creation Guides:
- Ingredients of Great Content
- 13 Ways to Create Unique, Original Blog Content
- 18 Tools for Better Content Creation: Improve Your Writing with Less Effort
- How To Create Content In A Niche You Know Nothing About
Other Articles You Should Write
So, in the previous step, I’ve given you your first post in creating your “essential guide” on your hobby.
What this means is if someone were to search “What is a German Shepherd”, in-depth “Where did German Shepherds come from?” (lol) that person should be presented with YOUR post explaining everything there is about that topic.
Additionally, we have one or more posts describing items needed within that hobby topic.
Again, be in-depth with your article and should include everything someone would need for your hobby.
So if they were to search Google and ask “What is the best dog food for my old German shepherd?”, they should be presented with YOUR awesome post that describes literally everything they might need to know.
Even if you’re absolutely TERRIBLE at SEO (search engine optimization – we will discuss this in a little bit), if you have extremely in-depth content you will get on the first page of Google. I promise you that.
BUT, having these posts aren’t enough. Remember, this is your hobby! You’re passionate about it and so are your potential visitors!
There is no excuse not to!
If you know everything there is to know about “My Little Pony”, you should have no problem finding blog topics to talk about!
That being said, I’ll give you some other post types you might want to try out and get you started.
I include this post type first as lists are crucial to any successful website. They are extremely popular, socially viral, and super easy to write.
Now you don’t need to go full Buzzfeed and make your articles super clickbaity, but list posts are truly the king of the internet.
According to The New Yorker, our brains absolutely love the organization and separation of information in a list format. Our brains are wired to find the thing in our environment that’s “different” or “out of place”.
This article by HubSpot also talks about reasons why our brains love list articles. Basically, our minds love numbers. They love the intrigue the number gives us. They love the feeling that they’re getting “more” out of the article if the number is higher and the reassurance that it isn’t wasting time if the list is too short or long.
Creating an article that is separated by numbers, bullet points, and large headers help satisfy our brains urge to find something that is “different”.
Reasons Why You Should Make List Posts:
- Easy to remember the post later
- Brain finds it visually appealing
- Reader can judge how long the material is (short or long)
- Creates enough intrigue to get them to read
- Extremely shareable on social media
- Longer time spent on your website (which is a good thing)
- Scannable and easy to browse
So now you might be asking something like: “Okay, so what? Why should I create Buzzfeed like articles? Won’t I just be like every other person on the internet?”
Simple answer: No, you won’t be like everyone else.
Yes, you should make list posts.
Yes, you should make a lot of list posts.
Yes, you will be like everyone else on the internet. But you can be BETTER than them!
Check out this article “The 11 best League of Legends Skins”.
See how it’s nicely broken down into 11 different headers, each describing a different League of Legend skin that they deem is the best ones out there. It’s a nice list and gives a decent explanation as to why they feel each skin is worth of being “the best”.
But doesn’t it just feel like something’s…missing? Me too.
It feels like the article was rushed to be written and there’s no substantial information in this list.
- Yes, it lists which skins are the best (in their opinion of course).
- Yes, it gives photos of each character/skin.
- Yes, it provides a few videos in here as well.
But, that’s it.
There’s very little reasoning behind the “why” they believe these are the best.
Ways I Would Have Improved this Example List Post:
- Facts and Statistics
- Nothing speaks “honesty” more than proven, hard earned facts. This writer could easily have gotten the number of downloads for each skin at the time of the writing to show that this skin is in fact, really popular. Google search what s
- Quotes or Testimonials
- Okay, so just because he likes those skins, doesn’t mean everyone else does. So prove it! Get some quotes from other people that really do love these skins. Again, cold hard facts to back up your opinion.
- Organize the Post
- Maybe someone only plays a character that’s a fighter. Maybe they only play a tank or magic dealer. This writer could easily have categorized the list into character types.
- The Number of Items
- 11 is a pretty small number. In the example above, League of Legends has well over 100+ characters. Each character has nearly 3 skins each. This writer came up with only 11 skins for that article?
- Put an effort into any list post you create to include every item that should be included. More items on your list don’t necessarily mean better. Don’t create a “best of list” if you don’t actually list the best items. Don’t create a “10 Shocking Facts about Great Danes” list, if you can only find 4 truly shocking facts.
- Wrote a Catchier Title
- Nothing says “don’t read me!” like a boring title. Instead of the boring title of “The 11 best League of Legends Skins”, I would have made a title such as “11 League of Legends Skins So Cool that Your Grandpa Would Be Interested” or “ 11 Skins Every League of Legends Player Should Own”.
- Infographic or Video
- One of the easiest ways to get a post to go viral is to create an infographic or video. Include these within your post to see your post get shared and linked to!
Some of these are more detailed than others, but you get the idea! List posts are definetely one of my favorite types of content to write.
Great Guides on Creating List Posts:
- The Top 10 Qualities of High-Quality List Posts
- 7 Ways to Create List Posts that Don’t Suck
- 10 Steps to the Perfect List Post
- How to Write a List Post that goes Viral
Case Studies, Testimonials, and Interviews
Ever seen an awesome interview online with one of your favorite sports idols? Or perhaps an AMA on Reddit with a celebrity from your favorite movie?
Interviews and personal interviews are extremely polarizing topics that people LOVE to read and watch on the internet!
People love those cheesy celebrity gossip forums and award shows, as it connects people to their idols in a more “human” way.
This was all the more evident back in 2012 when then-president Obama went onto Reddit to do an AMA (ask me anything). So many people were trying to reach the US President, that Reddit’s traffic peaked at just over 800 THOUSAND people per hour and crashed one of the busiest websites in the world.
So let’s use this content type to our advantage!
Find an influential website or person from within your hobby.
In fact, find several experts and shoot them all an email asking if they’d be willing to speak with you about their expertise.
If they respond to your inquiry, ask them for an in-depth Q & A session or interview!
If they agree and the interview is complete, create an in-depth article with their responses and expert knowledge.
If you happen to snap several interviews, you could create a more “case study” centric style post where you have several answers to one question from multiple experts.
Compile all those answers and create an epic post about it and how it benefits people that are interested in your hobby.
If you were only able to find one person to interview, just make your article that much more detailed!
Your viewers will absolutely love it and will provide them with valuable insight from someone they can look up to (that isn’t you of course).
Benefits of Case Studies and Interviews
- Grabbing an interview with an influential person will help you look more authoritative and knowledgeable by having a personal interaction with that “expert” in that hobby or interest.
- Rarely Used
- This content type is harder to come by, which is a good thing! This could separate you from other people or websites that provide similar content!
- As mentioned earlier, people find interviews entertaining. They like to be able to see the human side of someone they can only interact with at a distance.
- Links to your website help your website gain exposure and trust from search engines. If you perform an interview with someone that has their own website, link out to them! This will increase your trust with that individual, and they may link back to your article or share with their own followers!
- “Keep your friends close, and your enemies closer!”
Creating Case Studies: Guides
- How to Write a Case Study: The Ultimate Guide & Template
- 8 Tips For Creating a Great Case Study
- How to Create a Case Study to Wow Your Visitors
This post type should be fairly self-explanatory from the title. If you have a niche or hobby that has a lot of news, create a daily, weekly, or monthly post rounding up all the “latest” information!
To help keep up with all of the latest news in your niche or hobby, you can use a free program from Google.
It’s called Google Alerts.
Here are some detailed instructions on how to set these alerts up with your existing Google account.
Depending on whatever alerts you create, Google with sending you a simple email with any links or news from around the globe that deal with the keywords you specify.
Use these alerts to keep up with the latest industry news on your topic, and keep your readers informed with updated posts as well!
Industry Content Guide
Comparison Content and Product Reviews
Everyone has looked for a product review on the internet.
100% of people with an internet connection!
I guarantee at some point in your life, you’ve gone online and searched “Best ______”, or “BEST ______ ‘year’”, or maybe even “Is ____better than ____”
According to this study by searchengineland, 88% of consumers trust online reviews as much as if a friend or family member referred them to the same product.
That’s A LOT of people that will trust YOUR review (if you write it clearly and honestly enough).
This is also one of the best ways to increase sales for your website (one of the main reasons we created this website!). As I mentioned earlier, being an affiliate for Amazon, or other products, will give you a % of the sales that are made after someone clicks through your link.
According to Econsultancy, writing product reviews will increase your sales by up to 18%! Other interesting stats from the same article:
- 63% of customers are more likely to purchase an item from a website with reviews
- Reviews are highly trusted compared to manufacturer descriptions
- Nearly half of all people read reviews online before making a purchasing decision
Comparison Content and Product Review Guides:
- How To Write Product Reviews That Sell Without Making Your Site Look Cheesy (And a Template You Can Follow)
Step 6. Optimizing Website Content
The key to any good website is the content it delivers to their visitors.
As you’ve seen already, there are TONS of different articles and posts you can create for your audience. Personally, I’d say creating amazing website content is the #1 most important aspect to any successful website owner.
Think about how important having good website content is:
- Without website content, you have no website.
- Without a website, you get no visitors.
- No visitors means you won’t make any money and you’re wasting your time.
Pretty simple as that.
The whole reason someone is visiting your website is to be entertained. To be informed.To read, view, listen, watch, or obtain whatever content it is that they searched for, and you’re providing them with!
If you want them to find you, as well as stick around, you need to provide them content they will LOVE!
What kind of content can we make for our website?
- Written Posts (covered)
- Audio and Podcasts
Now, these are just a few of the many different things you can provide to your visitors. If you want to do one, some, or even all of them, that’s totally up to you.
The only one you absolutely must have is written content
Creating Website Images
Not everyone wants to just read your website content. Some want to see your content. Some want to hear your content. Some want a combination of all them to put together!
Many people are visual learners; while others read, or enjoy listening to content when they’re bored. Writing is only one aspect of your website content, so you will want to include other types of content as well.
You’ve seen a few infographics, slideshows, and photos on this guide already.
Did those pictures and visually engaging content help you? Did it provide a reprieve from my terrible writing? Maybe they made a little more sense?
Well they did, you’re not alone!
Apparently, 65% of All People Are Visual Learners, which means you have A LOT of people left in the dust if you’re not presenting them information in a visual manner.
Research also shows that website that includes images in their articles get 94% more views.
That’s HUGE number!
So what kind of images can we include on our website?
Image Types and Ideas:
- Memes & Funnies
- Inspirational Pictures
- Instructional guides
- Powerpoints and Slideshows
- Podcasts or Audio Files
Pro Tip: Having images in a post has a huge effect on how often it gets shared on social media on websites such as Facebook, Twitter, and Pinterest.
How to Create Website Images
Personally, I use Librestock.com to find all my website images.
Librastock provides a collection of free photos gathered from over 40+ other image websites. These photos are free to use commercially (meaning your website) and I highly recommend them!
Best tip of all… do NOT use Google images to find images for your website.
The last thing we want is to get sued for a photo you own no rights to, right?
Well, most photographers want credit or compensation for their work! What this means is you can’t just use any photo on your website and call it a day. You have to be careful with which photos we choose to use, as we don’t want to get sued!
ALSO, if you installed all the plugins I recommended, we have an added feature to our website with the Image Inject Plugin.
The plugin is super easy to use when you want to find a simple and quick photo to add to your article!
If you have any questions about copyright laws around photos, check out this link: Commons: Licensing.
Photo Creation Method: Drag and Drop Graphic Design Program Canva.com
So do you want to use the photos you download from Librestock and just call it a day?
Other times you want to add cool elements to the photo to spice it up!
But what if you don’t know how to use adobe photoshop?
Personally, I use Canva for a lot of my photo alterations.
They’re a website that allows you to upload, create, or alter any image you can think of! Think adobe photoshop, but dumbed down for us less than graphically inclined individuals.
Reasons I Use Canva:
- Drag and Drop features make creating images easy.
- Ability to upload and alter your own images.
- Free templates available to use, alter or use to spur your creativity.
- Free to use, with upgraded templates and images available if you’d want to use them.
- The learning curve is pretty much non-existent. You’ll be up and running in no time!
So, download a photo from Librestock.com, and upload it into Canva. Play around with it and make it look awesome!
You can create some awesome images this way! Images such as Facebook covers, blog headers, quotes, and even infographics!
In Depth Canva Image Guides:
Alternative Photo Tools:
If you don’t want to use canva, you can use any of the following tools and websites as well.
Types of Images To Create
As I’ve mentioned earlier, images are a great way to break up your content and give a visual aspect to your website.
However, I didn’t detail exactly which type of images to actually create and what they are!
- These are detailed “maps” or informational photos that can have huge social media sharing potential.
- Title / Header
- It’s important to have a catchy looking image right at the beginning of any post. This will help keep your audience engaged and reading. Even if it’s just the title of your article with a plain color background and white lettering.
- If you’re explaining how to do something, screenshots are super helpful! Search for any number of screenshot applications or extensions for you to use. Personally, I use the Chrome extension Snagit, but any other screen capture software or application will be just fine.
- Have a snappy quote you want to share? Don’t just include it in your article, make an image of it! They’re extremely fun to share and brings attention to a specific point you’re making.
- If you’re selling or explaining a product or item, having a visual is EXTREMELY beneficial. Amazon provides images and links that you can use which have a fairly decent click through rate.
- Graphs, Tables, and Charts
- These are incredibly important if you have a lot of numbers, prices, or images you need to share regarding multiple items. Viewing these items visually will help out immensely!
- Memes are a great way to get someone to laugh if you’re clever enough. Include these on your posts and you might get some viral exposure if it gets shared around social media!
Website Image Challenge!
I’d like you to consider the following challenge for every article you create on your website. Create at least 1 of the following image types on each of your new articles:
- 1 Quote Image
- Take one very quotable sentence or paragraph from your article and create a simple image with this quote in Canva. Place this image either before or after the quote appears in your blog post. Extra points if the quote you have has an interesting piece of data or statistic.
- Header / Title Image
- Every good article should have a decent title image! This will help catch your viewers attention and keep them on your website!
Website Image Guides:
- 5 Tips for Choosing Images That’ll Make Your Content Engagement Skyrocket
- This, Not That: Tips For Choosing the Right Stock Photos for Your Website
- How to Choose a Great Website Header Image
- 39 Free Tools for Creating Unique Images
Video Content Creation
Little known fact – YouTube is the second largest search engine on the internet.
Check out this article with the crazy statistics from the Google-owned video giant.
Key Takeaways of this article:
- Nearly 1 billion hours of video watched per day
- 400 hours of video uploaded every minute
- 46 years of content watched annually
And the most interesting fact of all:
- ONLY 9% of U.S. small businesses use YouTube
What does this mean for your website? Using videos is a whole new opportunity to reach an audience you otherwise wouldn’t!Nearly 1 billion hours of video watched per day Click To Tweet
Cooler yet, you can easily embed your videos within your website without any extra code! YouTube will actually give you the embed code that you can use!
Double bonus, if you create really popular content on YouTube, you can not only generate more traffic for your website but may also earn a passive income from YouTube as well!
Not comfortable in front a camera? That’s okay too!
A video on YouTube doesn’t need to be a vlog of yourself talking to an audience. There are plenty of other videos you can make that will provide value to your audience.
Also, YouTube isn’t the only video website out there either.
Share your video to multiple video websites and reach an even larger audience. Just make sure you try to link back to our website and content to generate leads!
If you REALLY want to turn up your video production, you could even become a live streamer on a service such as Twitch.tv. Live stream yourself on the computer competing in a game, playing an instrument or anything your hobby might be about.
Again, it’s all about reaching a larger audience to ultimately send back to your hobby website. If you can relate a livestream back to the niche of your website, even better!
Types of YouTube Videos to Create:
There are a ton of different videos you can create to supplement your written website content.
To my advantage, Mediakix.com has made an epic infographic demonstrating the different types of videos you can create!
Check out the infographic below or visit this article by mediakix.com.
4 Alternative Video Websites to YouTube:
If you (for some reason) don’t want to use YouTube, you can use any of the following websites to upload video content to:
Video Creation Guides:
- How to Make a YouTube Video
- 21 Ways to Dominate YouTube: The Ultimate Guide
- The Beginner’s Guide to Creating a Compelling YouTube Channel
- Twitch.tv – Getting Started
- A Quick Guide to Getting Started as a Twitch Streamer
Utilize an Internet Radioshow: Podcasting
What is a podcast exactly?
Some of you may be asking this question, as long as your not one of the 112 million Americans that claim to have listened to a podcast at least once!
Podcasting (and listening to podcasts) is one of the highest growing internet trends in the last 5 years.
A podcast is essentially a Radioshow that takes place exclusively on the internet!
What makes podcasts even more unique is that your visitors can download “episodes” and listen to them later (such as in the car or at work).
Some podcasts are member exclusive, but most times they are free to be listened to.
Creating a Podcast
Personally, I haven’t started into podcasting yet. However, if I were, I’ve got a great collection of guides (and a video) on how to get started!
Things you’ll need to start podcasting:
- Audacity Recording Software
- Audio Player Plugin (audio is also included in the “Shortcodes Ultimate” plugin we installed earlier”
Now obviously there are way more steps and pieces of equipment you can use, but those are the basic items you’ll need to start a podcast.
WordPress Podcasting Guides:
- How to Set Up a Podcast – The Complete Guide
- 7 Top Plugins for Podcasting with WordPress
- How to Start a Podcast Ultimate Guide for Beginners
Content Creation Conclusion
Be Authentic, Creative, Original and BE Yourself!
Whether you’re writing a product review or ranting about the latest change in your hobby, be yourself and connect with your audience.
If you stick to creative, in-depth, and original content, your audience will want to come back to your website, and search engines will reward you with higher rankings.
Step 7. How to Make Money with Your Website
If I tell you to work “monetization” of your website, would you know what I’m talking about?
Simply put, learning how to utilize monetization of your website is to…
Generate money from your visitors!
Besides connecting with and educating your visitors about your hobby, one of the main reasons we started this website was to earn some money!
So let’s learn how!
There are several ways we can use to monetize your hobby website. Personally, I have three methods I use to make money with my website.
My recommended methods are:
- Affiliate marketing
- Create and sell digital products
- Online Courses
Now, you can use all of these, one of these, or a combination of any of these methods.
(Hell, you could choose NOT to monetize your website and just provide your visitors useful information if you’re a kind hearted soul.)
Plus there are other methods to monetize your website that isn’t listed above.
But, these are the most common (and effective ) ways of making money online with a website and recommend you try out each one at least once.
How to Make Affiliate Marketing Income
You might be familiar with two of the three ways of creating money online; with the exception being Affiliate Marketing.
We’ve all seen advertisements and people pushing to sell the hottest new E-book or digital product online. However, those monetization methods aren’t affiliate marketing.
Let me explain…
By far, one of the best ways to make money with your website is with affiliate marketing.
Affiliate marketing is the process of recommending a product or service to one of your visitors. If your visitor purchases that product or service, you receive a predetermined % of the sale.
Sound simple? It is!
The beauty is a lot of the times, you’ll be talking about great products or services already. So why not make money off of your referral?
You scratch their back (the business selling the item), they scratch yours (you get money in return).
This is similar to other typical sales jobs, but without having to directly talk to someone! You just write your opinions (good or bad) and send people on their way to decide on making a purchase or not.
This process costs no extra money to the consumer.
It costs your visitor the same amount, and in some instances, you can give them a special coupon or discount!
So if they do purchase something, you make money.
If you’re good enough at attracting visitors and explaining why they need certain products, you can make A LOT of money.
Want an example?
Say I’m an affiliate for Amazon.com (yes, THAT Amazon, it’s free to join).
Let’s also continue with my hobby example of “dogs” and say I know literally everything there is to know about my favorite dog breed: German Shepherds.
So I created a website called Germanshepherdguy.com. (not a real website, don’t bother looking for it)
On this hypothetical website, I talk about everything I know about German Shepherds! I discuss things like…
- Common sizes of the dogs
- How long they live for
- Common health issues they have
- Type of exercise needed
- How playful are they
- Training Tips
- Food Tips
- Where they came from
- What kind of person is good for them
- How to socialize them with other animals
That’s a lot of different things we can talk about, right?
Let’s go back to our “dog training” example.
This hobby/interest has a huge search volume with people looking for ways to properly train German Shepherds.
On my awesome website about German Shepherds, I write an article on how to walk and train those dogs appropriately. Within that article, I provide a link to the newest and best dog leash available on Amazon, which may assist with my particular training method.
My visitor really likes what I wrote about dog walking and what I said about this new dog leash, so they click a link I’ve provided on my website that takes them to Amazon.
After reading up a little bit more on the leash, the visitor decides to purchase it. Once they purchase that item, I get a commission for the referral from Amazon for helping get that visitor to their website and ultimately make a purchase.
So here’s how the affiliate marketing worked:
- I wrote a detailed guide on how to train a German shepherd dog.
- Within my guide, I offered my opinion on a great leash that will help train their dog.
- They bought the awesome leash I recommended, which will help train their dog.
- Amazon makes a sale.
- I make a % commission from that sale (at no extra cost to the customer).
Pretty simple, right?
Instead of creating a physical business which would require me to buy the leash and then sell it to someone in a store, we just created a passive income generating website talking about dogs instead and sold them the item THROUGH Amazon. ~Chritt
The best part about this is after your visitor gets sent to Amazon from your website, you make a commission on ANYTHING they puchase in the next 24 hours.
Whether you referred them or not!
So I highly recommend that you Sign up for Amazon Affiliate here (for free)!
After you’ve signed up to be an Amazon Affiliate, you’ll want to sign up for a few other affiliate marketing programs to offer other services.
The ones I use and personally recommend are below.
Great Affiliate Marketing Programs:
Amazon is only one affiliate program out there you can use on your website. There are other awesome programs that are great for affiliate marketers and have multiple services you can refer your visitors to.
Below is the list of affiliate marketing programs that I use!
Affiliate Marketing Income Guides:
The below guides will explain affiliate marketing a little bit more if you’re curious about learning more!
- What is affiliate marketing?
- How to Use Amazon Affiliate Marketing: A Step by Step Guide
- 20 TIPS I USED TO MAKE $90,336.65 WITH AMAZON
Affiliate Link Tracking and Cloaking
Having too many affiliate links in one piece of content can hurt your SEO. However, there are some ways around this!
You can use a link cloaking service or plugin to help change your affiliate links into being SEO friendly, along with some other cool features too!
One of those services that I recommend you try out is LinkTrackr.
- Tracking conversions
- Split testing
- URL Rotators
- Link Cloaking for SEO
- Ad Tracking
I highly suggest you look into Linktrackr or any of the other affiliate link cloaking services available for WordPress.
Online Advertisement Income
Ad’s make the world go around lately it seems; they’re everywhere!
Billboards, T.V. commercials, and yes..websites.
This is the most passive form of income you can get. All you do is add a small piece of code to different sections of your website, and you earn revenue based on how many people view or click on an advertisement.
If you go the advertisement route, be warned. There are ad blockers all over the web and this will cut down on the money you earn.
You also will make a lot less money; depending on the type of hobby you have or choose. And that’s IF you can get them to click on an ad.
Using advertisements along with affiliate marketing can be very profitable if you get a good amount of traffic to your website. If you want to go this route, the most popular advertisements you can provide are by Signing up for Google Adsense.
Google Adsense is the #1 online advertisement platform and extremely easy to use!
Internet Advertisement Income Guides:
Check out the below two guides to get started on using Google Adsense.
- AdSense: A Beginner’s Guide
- Google Adsense Guide: The ONLY Guide You Need To Increase Your AdSense Earnings
Adsense Alternative Programs:
If you don’t want to use Google Adsense, there are other great programs you can try. Check out the below programs to get started with making money with advertisements.
View a complete list of Adsense Alternative Programs Here.
Digital Product Income
What are digital products? That’s a great question!
In my own words, digital products are any asset or service that can only be purchased or accessed via the internet.
Simple right? For example…
- You can create and sell an e-book.
- An e-book is a book that exists only online and has no physical copies that are bought at a store.
- Take a photograph and sell it online.
- Digital photography sales are at an all-time high! Everyone likes to take photos once in a while. Why not sell them online?
- Create an online video course.
- Make money from an online course by selling registration and access to the course.
- Start a podcast!
- Podcasting is essentially the “radio of the internet” and is gaining massive popularity! Start your own podcast and earn money by selling ad space or combine it with affiliate marketing!
Using Digitial Products to make money on your website is more of an advanced strategy, and not one I would suggest diving into right away.
However, this is a great way to earn passive income with your hobby website!
Imagine if you started your own podcast and had dedicated listeners about your hobby! How cool is that?!
Digital Product Income Guides:
- 3 Types of Digital Products You Can Create Within 48 Hours
- Ultimate Guide To Digital Product Creation – Nichehacks
- How One Couple is Making $600,000 Per Year Selling Digital Products
- The Ultimate Guide to Digital Products – create, sell & profit!
Creating Website Income Conclusion
No matter which method or methods you choose to monetize your website, the end goal of your website is ensuring your visitor is happy with the information you provide them.
In other words… Don’t overdo it!Make your visitors happy, and I promise you can make money! Click To Tweet
The balance every website owner needs to make is between providing great value to their visitor, while also trying to make money off that same person, without making them leaving unhappy or feeling like they wasted their time as a visitor.
There are plenty of ways to make money on your website, and you will only make that money if you have happy and engaged visitors.
Those visitors WILL leave if you provide them nothing but advertisements and crappy product reviews.
Make your visitors happy, and I promise you can make money with your hobby website!
Final Steps: Attracting Visitors to Make a Successful Website
There are a number of steps you can take, once you have your website set up and ready to go, to make it a success. Your website will become as successful as it can be based on how much time and money your willing to invest in it!
This is no different than any other business.
Before we start on this final step, let’s go over what we’ve done so far.
We accomplished (hopefully) the following steps:
- Identified your favorite hobby.
- Researched that hobby with Googles Keyword Planner.
- Set up your website with BlueHost to ensure a safe, secure and fast server for your website.
- Installed a premium theme with Genesis and customizing that theme with Design Palette Pro.
- Set up recommended pages.
- Wrote highly detailed and in-depth posts about our hobby in a variety of formats.
- Monetized our website in whatever method you decided to use.
So now what?
I’ve left this section for last, as these steps are only attainable once your website is up and established on the internet.
What’s the one thing we haven’t really talked about yet?
How to Attract Website Visitors (AKA “Customers”) with SEO
We touched on this subject a little bit earlier while discussing how to write the content of our website, however, there are a ton of different methods you can do to help attract visitors to your website.
You’re number 1 priority after you’ve set up your website, is focusing on SEO, otherwise known as “Search Engine Optimization”.
SEO is the BEST, free, method of gaining new visitors to your website.
You don’t want to have to pay for website traffic, right? This was supposed to be fun after all!
If you follow the list of SEO guides below (which I HIGHLY recommend), you’ll have no issue at all finding new visitors to attract on your website.
I would love to go into detail about how to do SEO, but there are some excellent experts out on the web who already created some amazing guides on how to do SEO and other methods you can use to gain new visitors.SEO is the BEST, free, method of gaining new visitors to your website. Click To Tweet
SEO methods you’ll want to learn to use are:
- Guest posts
- Social Media
- Content Optimization
Over my time creating this website, I’ve read a TON of guides on each of the above SEO topics. I’ve seen both the good and the bad.
So here are the guides and articles I’ve personally used to help make Boredombusted a successful website!
Backlink SEO and Why It’s Important to Your Website
You might be asking “what the hell is a ‘Backlink’, and why do I care?”.
Well, in the wild wild west of the internet, backlinks are the ultimate currency.
Simply put, a backlink is this:
Backlinks are incoming hyperlinks from one web page to another website.
Still confused? I thought you might be.
A backlink goes a little like this:
In this sentence, I’m linking out to Theadultman.com. Simple right?
In the previous sentence of my guide, The Adult Man website just received a backlink from me.
This is me telling my visitors and audience, that The Adult Man is a good website, and can be trusted to visit.
Here’s another backlink to Bloggingtitan.com – on how to monetize your website effectively.
The guide from Bloggingtitan I just linked to is a guide that I trust, and have personally read and used in the past. So why not tell my readers about it too?
That is the idea behind backlinks.
Backlinks create internet “trust”, or “authority”. I’m giving you, my reader, a thumbs up to visit that website, by including a hyperlink to their material.
Guess who also loves internet trust and authority?
Search engines like Bing and Google “crawl” your website to ensure your website is clean, friendly,….and trustworthy.
To gain trust, you want to gain backlinks from other websites linking to your website and content.
If you gain internet trust, you gain a higher SEO “score”, thus improving your rankings in search engines.
So let’s get your website some backlinks!
Backlinks SEO Guides:
- The Noob Friendly Guide To Link Building
- How to Build 100 Quality Links Without Writing Fresh Content
- How to Use the Broken Link Building Strategy to Get Links
- How to Get High-Quality Backlinks (Without Guest Posting)
- 17 Untapped Backlink Sources (Updated)
Use Social Media to Gain Visitors
Throughout this guide, you may have been asking why I haven’t talked about using social media profiles to help make your website successful.
Well, question no more. We’re going to talk about it now!
Social media will be extremely important for your website for a variety of reasons:
- Having social media pages will allow your visitors to sign up for your updates on whatever platform they prefer.
- Creating sharable content and linking to your page helps give exposure.
- Search engines take social media statistics into account when ranking your website.
- Social media is the source of information for many people.
Choosing NOT to use social media for your website, would mean you’re missing out on a very large audience.
Take a look at these social media stats from pewinternet.org:
This chart is showing that…
- Nearly eight-in-ten online Americans (79%) use Facebook,
- This is more than double the number of people who use Twitter (24%), Pinterest (31%), Instagram (32%) or LinkedIn (29%).
- This means 68% of all U.S. adults are Facebook users, while 28% use Instagram, 26% use Pinterest, 25% use LinkedIn and 21% use Twitter.
Creating Your Website Social Media Pages
Sorry for throwing all these numbers out at you! I just wanted to convey to you just how important social media can be for the success of your website.
Hopefully, you already have an idea of which platforms you want to use (if you haven’t jumped ahead and started them already ;))
So let’s get started!
The first thing we need to do is decide on which social media websites we want to use.
Now, there are a ton of social media platforms out there that you can choose from and set up for your website.
You only need to have a few social media pages.
If you looked at the stats in the previous section, most people use only 3 or 4 of these websites.
I personally recommend the setting up a business/website page on the following websites:
- The # 1 social media website in the world.
- People you can’t reach on Facebook can be reached via Twitter.
- “The professionals Facebook” – LinkedIn has seen a large increase in users and can help create trust to your users and a way for professionals to contact you. It also doubles as a job board, if you’d like to recruit some content writers.
- Though heavily favoring women as a demographic, Pinterest is insanely important and can help give your website a boost by sharing viral images to your content.
- The largest video sharing platform in the world. If you create video content to supplement your written articles, you’ll want to set up a dedicated channel for your website!
Now, are you limited to use just these 5 social media platforms?
Of course not!
There are a lot of really great social media websites that have tons of visitors and a potential audience for your own website.
I recommend you look into the following websites and apps (if you’re not familiar with them already), and determine if setting up pages on these platforms will be beneficial to your website.
When setting up your social media pages, there are 3 important things you need to do.
Doing these will ensure you give great information, show awesome images, and make sure visitors follow your page and posts back to your website!
- Make a personalized profile and header image for each social media page!
- For some (really dumb) reason, each website uses different image sizes for their profile and header images you can upload.
- Thankfully for us, Canva gives us templates we can use to create these images quickly and easily!
- Create a Detailed “About” or “Bio” Sections
- Follow this guide on how to create the perfect social media bio section.
- If that guide didn’t help, this article on 6 Questions Your Social Media Bio Should Help Answer should also help set up your bio section!
- Short, Unique Page Name and Link
- Choosing a good page name should be easy. Try to make it as close to, or match your websites domain name!
- Some of the platforms allow you to choose the link that’s created for your page. Again, try to make this as close to your domain name as possible.
This awesome social media checklist will give you another great reference to use when setting up your pages.
Managing Social Media Pages
So you’ve created your amazing social media pages… GREAT! Will you be sharing only your website pages and posts to any followers you get?
Find websites that have similar content and share their content as well. This ensures you will always have new content on your social media page, and helps your followers at the same time.
Just as the saying goes “keep your friends close, your enemies closer”, the same rings true when it comes to owning a website.
Just because two websites might have similar content, doesn’t mean they need to be rivals. Each website might give a different or unique angle to whatever piece of information is being shared.
To our luck, there are TONS of awesome social media management tools we can use to help curate content on our social media pages.
These tools will help submit your own posts automatically to your social media pages, as well as scheduling posts from other websites and articles you choose.Click To Tweet
Social Media Management Tools I Recommend:
Many of these applications allow you to “queue” posts ahead of time so that your pages are always sharing content, even when you’re not online!
Some of them, such as Buffer, even choose the best times to share these pieces of content so that you’ll get the most engaged visitors on your page.
Check out some of the below guides to get started with whatever social media application you choose:
- The Ultimate Guide to Buffer
- Using IFTTT To Gain Traffic To Your Website or Blog
- How to Automate Social Media Marketing With MeetEdgar (A Step-by-Step Guide)
- How to Setup and Use HootSuite
- Use Crowdfire To Increase Twitter Followers – 5 Tips
Also, here’s another detailed social media guide on which platform you may or may not want to choose.
No matter which profiles you make, or which manager you choose (if any, you can do everything manually if you want), social media is one of the more important aspects of your website to focus on.
How to Start an Email List (and Attract Targeted Visitors!)
Although Email has been around for as long as the internet has been available to the public, people tend to believe that Email is no longer a viable way to reach an audience.
These same people believe that social media, video marketing, and search engines provide the majority of all visitor numbers on any website.
Consider these stats about Email for just a moment…
Per Hubspots post on marketing statistics…
- Email use worldwide will top 3 billion users by 2020.
- Gmail has 1 billion active users worldwide.
- Two-thirds of emails are read on either smartphones or tablets.
- 86% of consumers would like to receive promotional emails from companies they do business with at least monthly, and 15% would like to get them daily.
- Segmented and targeted emails generate 58% of all revenue.
So if you didn’t realize it already, you WILL want to start an email list.
Setting up an email list is one of the top priorities you should have, once you’ve finished setting up your website and writing a few articles!
What’s an Email List?
Simply put, an email list is a collection of email addresses, names, and any other contact details that a person provides a website in order to be contacted again in the future.
People who sign up to receive emails from a website is considered a “subscriber”.
YOUR goal is to obtain as many subscribers as you can for your website! (This is the hard part)
Why is it hard to get your visitor to sign up for an email list?
- Because people don’t like to clutter their inboxes.
- Because people don’t like giving their personal information to “strangers” on the internet.
- Because people have signed up for useless emails in the past and think you’re the same.
- Because people might not find your information valuable enough.
You can see how these can be large hurdles to overcome. Thankfully we have awesome tools available to us that help build trust and capture email subscribers!
An email list is a collection of email addresses, names, and any other contact details that a… Click To TweetHow to Get Your Websites Email List Started
There are a few things we need in order to capture email addresses from our visitors and build an email list. We use some different features to build a huge list of email addresses that we can then send targeted emails and offers out to your subscribers.
GetResponse will hold your list and send out the mass emails to any subscribers you get. They are essentially your database of emails of the people you’ve signed up for.
They also offer awesome tools such as an auto responder, which will send emails automatically for you when someone signs up or at a predetermined time that you’ve set up yourself.
Another awesome tool they offer are templates you can use to help you get emails out fast and effective.
Most, if not all, email marketing services have TERRIBLE tools to help you actually build your list.
What good is having an email marketing service, if you have no one to send emails to???
There are several methods we can use to help get people a nudge to sign up for our email list.
Using incentives such as offering a free download, perfectly placed opt-in forms, pop-ups, and other useful tools just don’t exist in any email marketing service.
Offering these incentives to get someone to sign up for your newsletter is called “lead generation”, and it can get pretty technical if you don’t know what you’re doing.
But, there is a solution!
An email lead generator (such as OptinMonster) is going to be a platform you use to build your list.
As we mentioned earlier, it’s VERY hard to get people to sign up for your newsletter. So we need to give them an incentive to do so!
That’s where Optinmonster comes in.
They offer handy tools to help capture your emails from your visitors within your WordPress website using various tools and plugins.
Their plugin provides a bunch of EASY options to use in WordPress such as:
- Building and using Opt-In forms
- Segmented lists (handy for targeting a certain visitor if you want)
- Popup forms and captures
- A/B Testing to optimize your forms and opt-ins
- Mobile specific features
- Floating bars, in-line forms, and sidebar forms
- “MonsterEffects™” which make your forms shake/bounce/move, to ensure you capture your visitor’s attention
- How to Connect OptinMonster with GetResponse (RECOMMENDED)
- How to Build Your Email List in WordPress with OptinMonster
- How to Install the OptinMonster WordPress Plugin
Step 3: Send Emails to Your Email List
Have a new blog post?
Have a new offer for your visitors?
Want to share a personal update about yourself?
Okay, maybe that last one is a little too much. But you can! And that’s the point.
Use your email list to convey whatever information it is that you want to share with them. Don’t overdo it, of course.
Emails will be one of easiest ways of getting targeted web traffic once you’ve started to get a following online.
They’ve signed up for your updates, so provide them to your visitors! 🙂
Starting a Website Conclusion
That’s it! You have every tool, guide, and methods to create a hobby website and make it successful!
Comment below with the hobby of your choice and the website you’re thinking of starting.
I’d love to see what interesting projects and ideas have come from this ultimate guide!